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Marketing Effectively to More Than One Audience
What's a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan?
Turn Media Interviews Into Sales
Many people don't understand what soundbites are. They don't know how to create soundbites that sell. They don't know that it's not enough to be clever, entertaining or quippy. That might make TV and radio hosts happy, but it often won't bring in the kind of results you're looking for: to grow your business, sell more product, get new clients, more customers, or increase your fees.
You want to develop soundbites that speak to who you are, what you do and how well you do i...
Subchapter S Corporation Tax Status
Overview of the Subchapter S Corporation Designation
Although the term Subchapter S Corporation sounds as if it applies to a certain type of company, in actuality, it is merely a term used by the IRS (Internal Revenue Service) to designate a particular tax status. Almost any company that is comprised of 75 or less shareholders can apply for the Subchapter S Corporation tax status designation. Being approved for a Subchapter S Corporation status allows the company to be tax...